Previously on Behind the Business, we looked at how an Italian blacksmith took the automotive world by storm.
Like many great innovators, Enzo Ferrari was a demanding, proud and spirited man.
It is precisely this incendiary mix of personality traits that eventually and rather amusingly led to the creation of Ferrari's greatest rival and the topic of this week's Behind the Business video - Lamborghini.
As with Enzo Ferrari, the story of Lamborghini once again takes us to the northern Italian province of Emilia-Romagna in the quiet township of Renazzo di Cento.
It is there that poor grape farmers Antonio and Evelina Lamborghini raised their son Ferruccio among the family's vineyards.
Young Ferruccio was born a Taurus, though you'll see why that's important a little bit later.
More importantly, he was born in 1916, smack dab in the middle of the First World War.
Despite this, Ferruccio grew up to be hopeful and ambitious, but like most poor Italians during the early 20th century he was faced with one crucial dilemma.
He could either stick with traditional employment as a farmer or he could try to stay ahead of the curve and risk taking up factory and industrial work.
For Ferruccio, however, the choice was clear: he was obsessed with machines and could hardly keep away from his father's garage.
