Through their actions, they received fame, but through that fame, they became susceptible to disrepute, which could take the form of millions of people just despising you, attacking you on the internet, and sending you rotten fish in the mail.
Just look at the Johnny Depp and Amber Heard case and how the latter became one of the world's most hated and reviled people.
If she hadn't been famous, she'd never have received this mass hatred: her deeds would have been invisible to most of the world.
Hers would just have been an obscure case of domestic abuse, like many others. Not everyone 'chooses' to be famous, of course.
Not all forms of fame entail conscious efforts to outshine others. But we can't deny that when you shine somewhere up there in the sky, you're susceptible to the wind.
It's easy to fall. And when you fall, you fall hard and painfully. Yet, fame (or 'relevance') has become a heavily sought-after thing today.
It has also become more accessible due to social media platforms. Ancient Greek philosopher Epicurus categorized 'fame' as a vain desire. Fame never truly satisfies.
There's no natural limit to it, as opposed to hunger. And if we're honest with ourselves, do the benefits of fame really outweigh the disadvantages?
What are the benefits of being seen by everyone? You'll get attention from your desired gender (or genders).
As people recognize you, you'll get opportunities to shine ever brighter. You'll gain respect and influence.